“Viacom said it had identified more than 150,000 unauthorized clips of copyrighted programming -- including "SpongeBob SquarePants," "South Park" and "MTV Unplugged" episodes and the documentary "An Inconvenient Truth" -- that had been viewed "an astounding 1.5 billion times."” Full story
If I were Viacom, I’d be embarrassed to file this lawsuit. 1.5 billion views! How many did Viacom create?
They should be working out how they can generate 1.5 billion views for their other movies and shows. They should be working out how they can leverage those 1.5 billion views.
Viacom don’t seem to have learned from the music industry debacle – instead of embracing new technology, new ways of interacting, all the music industry did was kill Napster and whine because CD sales were down.
Viacom need to enable the use of modern communications, not try to disable them.
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