Tuesday, May 27, 2008

Low SAT? Never mind.

Wake Forest University will no longer require prospective students to submit SAT or ACT test scores in order to be accepted into the school and have instead made the test scores optional.Full story

 

I think it’s a great idea to try and broaden the range of students that Wake Forest enrolls.  However, I think this is somewhat of an empty gesture because I don’t think it solves the problem.

 

First of all, it’s unfair to the kids that really work hard on their SATs.  If the SATs are not that big a deal, there is less incentive to do well in them.  You still need to do well on your class work of course, but I do think big, important tests are an important part of growing up, as long as they are used sensibly.

 

The second, and more important thing, is that it’s not addressing the issue of why wealthier students do better in the SATs.  It could be genetics – more intelligent people are more likely to be wealthier, and their children are more likely to be more intelligent.  It could be social – wealthier parents can afford tutors, less wealthy have to send their kids out to part-time jobs.

 

I know those statements are a bit extreme (there is some truth in both of them), but without a discussion about the issue, and a plan to address it, the Wake Forest move just seems like a futile gesture.

An Inconvenient Embarrassment

Viacom said it had identified more than 150,000 unauthorized clips of copyrighted programming -- including "SpongeBob SquarePants," "South Park" and "MTV Unplugged" episodes and the documentary "An Inconvenient Truth" -- that had been viewed "an astounding 1.5 billion times."Full story

If I were Viacom, I’d be embarrassed to file this lawsuit. 1.5 billion views! How many did Viacom create?

They should be working out how they can generate 1.5 billion views for their other movies and shows. They should be working out how they can leverage those 1.5 billion views.

Viacom don’t seem to have learned from the music industry debacle – instead of embracing new technology, new ways of interacting, all the music industry did was kill Napster and whine because CD sales were down.

Viacom need to enable the use of modern communications, not try to disable them.